Raven Central Writing & Design

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Here's an example of how a well-written, well-thought-out piece of information can be repurposed to maximize your investment and simultaneously meet many objectives for many audiences.

Case Study

The Korean Tigers Tae Kwon Do School had an event called Sae Bae Day to celebrate the Lunar New Year. We wrote up the information on Sae Bae Day (the event at Tigers, as well as the cultural background behind it) and created three separate documents for three separate audiences and purposes. It made a very powerful story in all three contexts. Click the images for the PDF (or HTML) versions of the documents.

		Professional Writing is an Investment! By repurposing content, we can maximize your investment in great writing. We can help you make your key ideas clear to a number of audiences in a number of ways very inexpensively.
		Press Release Audience- Local Media Purpose- Visibility for the Tae Kwon Do school, public awareness of the Korean culture.
		Newsletter Audience- Current and perspective students who come into the Tae Kwon Do School.
Purpose- Adding value to the experience for students who participated, generating interest in participating in future events, and generating interest among prospective students. The newsletter is printed and made available at the school, and is also available in PDF format for download from their web site.
		Web Page Audience- Current and perspective students who visit the web site.
Purpose- Used in conjunction with a photo album of the event. Adding value to the experience for students who participated, generating interest in participating in future events, and generating interest among prospective students.

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