Raven Central Writing & Design

Upgrade Your Image!

On the Web!

You already know that an online presence is almost essential to be in business these days. But the Internet (and Intranets) are evolving past "cool" but not very useful toys of the IT department into functional parts of the business that can actually be used by clients and employees.

Your Web Pages Should

  • Provide information about your company, products and services
  • Be easy for a visitor to find the information he's looking for.
  • Reflect your corporate image and branding.
  • Provide useful information (in addition to your marketing messages) so that visitors understand that you have something of value to offer.
  • Be updated monthly to provide new information and keep visitors coming back.

Some ideas for web site content

E-Commerce Site

  • An online catalog of your products
  • A self-service storefront that allows customers to purchase products
  • Secure transaction handling

Informational Site

  • Marketing information about your products and services
  • Instructions, recipes, or other information that adds value to your product or service
  • Frequently asked questions
  • Comparisons to your competitor's products
  • A survey form
  • A form to sign up for newsletters or more information
  • Online articles or reference material about your industry, product or service
  • Specifications or technical information

When we build a web site, we follow all of the rules for good traditional documentation. We collaborate with you on determining the audience and purpose for the information. We write and design professional content. Then we arrange it in a way that is intuitive and easy to find what you're looking for. We don't include bells, whistles, and "cool toys" like flaming logos for their own sake, but we include functional things you really need, like search functions, disclaimer and copyright pages, and forms that really work. Visit some of our Client Sites for examples of how we've made this work in for different companies with different needs.

Web Project Portfolio

We've worked on some of the largest (and smallest!) web sites in the world! Paula Gamonal is a web developer for Internet Services at Wells Fargo Corporation, and has also completed small-budget web sites for microcompanies. See Our Portfolio

 

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