Raven Central Writing & Design

Upgrade Your Image!

Newsletters!

You already know that existing customers are much less expensive to acquire and much more likely to buy from you than any other population segment. So how do you keep in touch with them and make sure they think of YOU when they want to buy again?

Your Newsletter Should

  • Keep your company name and products or services in the minds of your clients on a regular (monthly or quarterly) basis
  • Provide useful information your clients will appreciate
  • Establish you as knowledge resource in your area
  • Establish your credibility and solidity as a company with each subsequent contact
  • Be inexpensive to distribute to your customers through whatever channel is most appropriate to your purpose

Ideas for Distributing Newsletters

  • Have newsletters printed and available when customers visit your establishment
  • Print and mail newsletters with monthly or quarterly statements or bills
  • Have your newsletter available for download from your web site to reduce cost and encourage repeat visitors to your site
Newsletters can take many forms - from an e-mail to a glossy, multi-paged document, depending on your audience, purpose, and budget. Let us know how we can help you build yours!

Click here to contact us.

 


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